I. EXPRESS TICKET BOOKING – DYNAMIC SUMMER
The two campaignsare simultaneously run in summer, peak time of the travel season.
Various types of out-of-home (OOH) advertising have been integrated to achieve optimal efficiency for both campaigns:
These campaigns are also extended to other cities and provinces such as Da Nang and Nha Trang. Particularly, in Da Nang, in addition to conventional bus brands, there is a bus brand with impressive vehicles being nice buses and favorable routes named Cocobus. This brand’s buses are the center of attention wherever they go.
II. EXPRESS ROOM BOOKING – DYNAMIC SUMMER
The end of the Summer campaign, we’re going to continue with Epic Sale Campaign.