SUMMER CAMPAIGN

I. EXPRESS TICKET BOOKING – DYNAMIC SUMMER

The two campaignsare simultaneously run in summer, peak time of the travel season.

Various types of out-of-home (OOH) advertising have been integrated to achieve optimal efficiency for both campaigns:

1. Standalone outdoor billboards located at road junctions of intersections in central districts of the city with heavy traffic flow which are the center of attention and are multidirectional visible.
2. Vehicle advertising, e.g. bus advertising, vastly also contributes to brand’s access to potential customers.
3. LED billboards at favored locations, large signs in key road junctions, including Nga 6 Phu Dong and airport reception area.

These campaigns are also extended to other cities and provinces such as Da Nang and Nha Trang. Particularly, in Da Nang, in addition to conventional bus brands, there is a bus brand with impressive vehicles being nice buses and favorable routes named Cocobus. This brand’s buses are the center of attention wherever they go.

II. EXPRESS ROOM BOOKING – DYNAMIC SUMMER

The end of the Summer campaign, we’re going to continue with Epic Sale Campaign.