Bus advertising is an effective advertising channel, whose cost is very low compared to traditional advertising channels so that almost companies use this channel for branding. Besides the advantage of advertising cost, there are also the following advantages of advertising on bus:
-When: It is very flexible and easy to choose time for communication campaigns at any time of year.
– Location: Brands can approach Audiences in specific area by selecting bus routes in every cities, provinces…
– In the time of advertising, Brands can change Key Visual for every communication Campaign easily. Big artworks on Buses will attract people on the road and be in their mind with deep remembering.
– Frequency of appearances on the road is everywhere so that bus advertising will reach many people.
Vinstar Media is the first agency launching moving advertising channel in Vietnam. We have the best experience and service in implementation. We are proud that Vinstar is a place which customer can put their belief and cooperate with.
A specific case of successful bus advertising is Neptune Tet campaign of Calofic company. In 2019, Calofic had a communication strategy with 22 Buses in Ha Noi city and 20 Bus in Da Nang city. The Strategy started in June 2019 to February 2020. Key Visual was changed to adapt with every time of communication.
From June 2019 to July 2019, the Meizan brand was advertised.
From August 2019 to November 2019, the Simply brand was advertised.
From December 2019 to February 2020, Neptune was advertised. In the end of year, Vietnamese busily prepare for Tet holiday being the most significant festival in Vietnam. In this period, shopping needs increase sharply, Calofic created Neptune Tet campaign for Neptune brand.
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